Loop A · Building the box
A drawer becomes a catalogue
- Photograph a piece on plain cloth, in daylight.
- It is read — type, metal, stones, occasion — in a couple of seconds.
- You confirm, add its story, and it is filed. Every field stays editable.
Coming soon · Private beta
An AI stylist for
the jewellery you
already own
Photograph a piece. Photograph what you're wearing. Ala puts the two together — and every suggestion comes from your own box.
For people like you
Have you ever felt this too?
Bought something new,
only to find you already owned one just like it.
Opened your jewellery box
and wished you remembered the story behind every piece.
Gotten dressed for something big,
and wished you could see everything you own laid out in front of you.
Wanted to actually enjoy
your jewellery, and let it be part of everyday life, not just special occasions.
This isn't only about Indian jewellery or traditional wear. It's for anyone who loves getting dressed up, choosing accessories, and building a collection that feels like their own.
How it works
Two loops, and nothing else
Loop B · The daily ask
Two ways to wear it, and why
- Photograph your attire — step back so the drape and border show.
- Ala reads the cloth — colour, weave, border, likely occasion.
- Two looks, different in character, each with one sentence saying why.
Instead of buying something new every time you want to feel fresh, you look at what you already have first.
The first box
It begins with a collection of one
These are Shilpa's own pieces — photographed at home, read and filed exactly the way yours will be.
Your box is yours alone: private to your account, never published, never shared without your consent. How we keep it.
Private by design
No ads. No selling your data. No pressure to buy something new.
Private and secure
Only you can see your collection. No one else, ever.
Not a marketplace
No listings, no selling, no pressure to buy anything.
A personal space
No ads. Just you and your own jewellery box.
At your own pace
Come back once a week or once a year. Alankara waits.
About
“I wanted a way to truly see, remember and enjoy everything I already own.”
Shilpa Murthy is a UX designer with twelve years across graphic design, consulting and product. Alankara is the first thing she is building just for herself — and for people like her. It begins with a collection of one: her own.
Let's begin
Alankara starts small
My own collection, my own memories, and hopefully soon, yours too.